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This project aimed to restructure Denny’s information architecture to make navigation less complicated and more visually appealing.
The website's branding elements are very strong, but there is a lack of user experience knowledge regarding the visual information and organization. Certain items on the website, such as the meal deal information and menu items, are unorganized and cluttered.
My goal was to make Denny’s website more visually appealing and streamlined for customers. There was a huge emphasis simplifying the site navigation with the use of visual elements that make browsing the website more enjoyable.
A group of 5 individuals from the ages of 22 to 30 were asked questions pertaining to improvements about the visual aesthetic of Denny’s current website. The participants were asked
the following questions:
